Fish Innovation Podcast
Ben Fish is a seasoned product executive with 20+ years in product management, strategy, & innovation. He helps small and mid-sized businesses grow through product development & go-to-market strategies delivering actionable solutions.
Cold Outreach Strategies and Future Trends with Justin Hillsberg
Ben Fish and Justin Hillsberg discuss Justin's vision and the founding of iClientCare. They explore cold email strategies, outreach in regulated industries, email deliverability, and crafting compelling copy. They also cover best practices, follow-up techniques, and the integration of social media with cold outreach.
Key Points
- Cold email outreach is most effective when it is highly personalized and relevant to the recipient's specific pain points and industry.
- A successful cold email strategy requires ensuring high deliverability by using techniques like email verification, proper segmentation, and strategic email sending limits.
- An omnichannel approach, integrating platforms like LinkedIn and X, can enhance cold outreach effectiveness by increasing brand recognition and trust through multiple touchpoints.
Chapters
| 0:00 | |
| 1:23 | |
| 2:56 | |
| 4:47 | |
| 7:25 | |
| 12:11 | |
| 17:21 | |
| 21:06 | |
| 24:03 | |
| 26:15 | |
| 27:42 |
Transcript
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