Fish Innovation Podcast
Ben Fish is a seasoned product executive with 20+ years in product management, strategy, & innovation. He helps small and mid-sized businesses grow through product development & go-to-market strategies delivering actionable solutions.
Authentic Branding and Innovation: Insights with Catherine Oaks
Join Ben Fish as he chats with Catherine Oaks about her journey in branding, emphasizing the blend of art and culture in business. Discover how Catherine founded Sliice XR to tackle tech challenges and learn the importance of clarity, consistency, and trust in branding. They discuss leveraging social media for authenticity, building investor trust, and using creativity to ease business anxiety. Explore AI's influence on business, future branding trends, and aligning online presence with ads. The episode wraps up with insights on emotional maturity in business and ways to connect with Catherine for further consultation.
Key Points
- Brand clarity and consistency are paramount for businesses to effectively communicate their value proposition and build trust with their audience.
- Entrepreneurs and business leaders must continually evaluate and potentially reinvent their brand to stay relevant in an ever-evolving market landscape.
- Embracing new technologies like AI and understanding the importance of authenticity and personal branding can significantly enhance a company's ability to connect with and retain customers.
Chapters
| 0:17 | |
| 1:34 | |
| 3:27 | |
| 7:28 | |
| 8:46 | |
| 13:23 | |
| 20:58 | |
| 26:24 | |
| 28:16 | |
| 29:35 | |
| 33:25 | |
| 38:19 | |
| 41:16 | |
| 43:49 | |
| 50:23 | |
| 51:23 | |
| 54:01 |
Transcript
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